Who really wins with bundled services?

Who really wins with bundled services?

These days it seems like most of your service providers are attempting to gain more of your business by offering you the opportunity to bundle. That’s right, they are bending over backwards to make you, the customer happy, by allowing you the opportunity to bundle. When you put it like that, maybe it’s not a benefit to the customer.

So, who really benefits when you bundle? You probably don’t have to go too far back in your memory to come up with a scenario where the answer to this question was on full display. Mine was a few years ago with a local internet company that had partnered with a satellite TV provider. I purchased my Satellite TV, Internet and Home Phone through them. As time went on, my family and I used my home phone less and less and I decided to cancel my home phone. Imagine my surprise when I found out my bill would go up if I cancelled the home phone part of my service. Why in the world would my bill go up if I cancel my service; because I become less sticky and they would rather me have more products than collect more fees. I did exactly as they hoped I would, I kept my home phone.

Companies try and try to get more lines of business with you because they know the statistics. Have you ever tried to leave your bank? If not, consider yourself lucky because that is so much more painful than your internet company.

Why ionlake (MyRepChat) isn’t trying to up-sell you on our SMS services.

I’ve always had a slightly different approach to my business model. What if businesses constantly had to earn your business? What if they didn’t roll out the red carpet to get you in the door only to roll it up so fast once you’re in the door that they almost knock you over? What if there was a business owner like that out there…what if?

We take this idea to heart by offering great customer service first followed by products that work for you. We accomplish this by knowing that it takes the entire organization to be on board with this customer-first business model. We focus on providing the best services for your individual needs without forcing you into purchasing, or bundling, services you do not need. We know that by providing our customers with the best service, we will gain your loyalty.

And really, that’s also YOUR goal too, isn’t it? To provide real value for your clients in a way that improves their lives, and gives them a great experience. Provide a service that shows they can trust you, and as a result, builds a longstanding relationship and leads to more referrals.

At the end of the day, running your business is a lot easier when your vendors are focused on what you truly need to operate your business better, and how to do that well, as opposed to selling you services for the sake of the services. It’s a conscious decision to always provide value over providing a list of services. We strive to do exactly that well, everyday.

MyRepChat Partnerships can save you Money.

MyRepChat can save you money.

MyRepChat has created partnerships with professional organizations in the Financial Services industry to continue to provide the #1 communication platform for Financial Planners enabling them to text clients. To see if you belong to one of our partners and to find out more about MyRepChat, check out our Partnership Page.

MyRepChat is the only solution on the market created by an advisor, for advisors. It is also the only solution that operates independently allowing you the flexibility to use only the best tools on the market without being forced to bundle all your services.

If you haven’t seen how MyRepChat works yet, check it out: MyRepChat.

Text Messages to and from your office phone…It’s now possible with MyRepChat

MyRepChat can now enable someones existing office phone number to receive text messages through the MyRepChat system. Phone calls work the same way they always have, with the same phone provider; however, clients can now send text messages to that number and those will feed through the #1 communication platform for financial advisors, MyRepChat. MyRepChat is so much more than a simple text message tool and you have to see it to understand. Whether your in a large firm or small, RIA or BD Advisor, you can utilize MyRepChat to communicate with clients and you can do so knowing you are always compliant. MyRepChat is not a compliance tool for advisors, it is an advisor tool that is compliant.

Don’t fear FINRA Compliance

If you, or your firm are represented at this weeks FINRA Conference, you will no doubt hear about the need to have a policy in place to capture, review, and retain text messages. You will also no doubt meet a couple large firms that hope you choose them for this service in addition to other services you might already have with them.

MyRepChat was created by an advisor, for advisors. It is not a package deal, and yes it is the best tool on the market to improve communication between an advisor and their clients. MyRepChat meets all compliance regulations and integrates seamlessly with your existing procedures to keep your firm from the need to deviate its processes.

If you haven’t taken a look at MyRepChat yet, join an upcoming demo and see for yourself. It’s inexpensive, it’s easy to adopt and use, and most of all, it’s compliant.

MyRepChat Helps You Win

MyRepChat was created by a Financial Advisor and Registered Principal to fill a void in communication that existed in the financial services industry. After I created it for myself, I soon recognized that MyRepChat could also help the entire industry. MyRepChat has gone head to head with larger firms that also are recognizing the use of text messaging as a money making opportunity and a way for firms to get even more business lines with financial institutions.

So why don’t we at MyRepChat want more business with these financial institutions? I’ve explained it to firms like this; “I want firms to know that we have created a top notch product and if the commitments I make to them are not held up, they deserve the right to fire us. Bundling all your services sounds great and sounds easy but rarely is a bundled package designed for the benefit of the buyer. We will do one thing, we will do it extremely well, and we will allow firms to remain flexible as they choose the technology they want to incorporate into their firm.”

It seem like i’m not the only one who sees it this way. According to an article published by Harvard Business Review, unbundled pricing creates transparency and allows you to pick exactly the options you want. The article also gives examples that most people can relate to and highlights that there is the simplicity of a single priced product and bundling that tends to favor the seller.

Now, it’s not that we at MyRepChat are unwilling to integrate with other technology, it’s just that we want our customers to know that we are willing to commit to a great product and are dedicated to living up to that commitment. My partner Wade, CTO of ionlake says, “Integrating with existing CRM platforms is pretty simple since most of them have an architecture that allows for it; however, when we make the attempt, it’s difficult to get a reply since a lot of firms see us as a threat to another revenue source they’d like to sell to their customers”.

If we have the ability to partner with other firms to make the use of MyRepChat easier to use and implement, we will give it our all to make it happen. Our hope however is that people see the value in choosing a company that does one thing, and does it extremely well.

How to Utilize Text Messaging in Your Financial Practice

How to Utilize Text Messaging in Your Financial Practice Webinar, May 24th. (1 CE credit) The reality for Financial Advisors is that clients want to text us, and many already do. Financial Advisors who want to stay compliant refuse to respond to a clients’ text message; however, many Financial Advisors take the risk and communicate anyway. There are risk exposures if you’re outside of compliance including fines, suspension and barring from the industry. Learn how to integrate text messaging safely and smartly. Topics Include: •Regulatory Stance on Electronic Communications •Compliance Tools •Mass Communication •Computer Based Communication •And More! REGISTER HERE Not an FPA Member? CLICK HERE to schedule a demo for your firm. Presented by Derrick Girard, CFP®AIF®NSSA®

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